When we call ourselves "full service," we mean it - whether it's traditional or digital advertising, we work hard to ensure our advertisements are unique, high-quality rivals to any national-level campaign at a cost any local business can afford. Please enjoy these samples of some of our work.
Each commercial below was produced to be creative, original, and effective. Discover for yourself how we put our creative team to work in television. Your new ads could be featured alongside these sooner than you may think.
Our Challenge: Create brand awareness for the new line of the Magnolia Home Collections throughout markets.
The Solution: Produced a high-quality video featuring Joanna Gaines herself to target women, ages 25-54. Captured examples of the line in a home setting to help people visualize the brand and how it fits within their life.
Our Challenge: Create legal advertising to brand our client in a unique way that would maintain attention among the fast-forward generation
The Solution: Used visually-engaging images reinforced with key words to demonstrate that our client goes above and beyond to assist those who need his assistance
Our Challenge: Engage potential clients in a non-traditional manner on behalf of a personal injury attorney
The Solution: Utilized popular sports imagery to equate a good lawyer to a good coach and incorporated a music bed reminiscent of typical pre-game introductions to create a high-energy feel
Our Challenge: Succinctly demonstrate to donors and community stakeholders the impact the client has on the community
The Solution: Utilize staff perspective as testimonial to use their contagious passion to promote the not-for-profit and sway their audience to invest in the agency's future
2015 American Advertising Award Winner
Our Challenge: Differentiate Flooring Depot from home improvement stores that offer flooring among a range of services
The Solution: Highlighted the difficulty of building a level of expertise when working in multiple departments compared to the specialized knowledge one found at Flooring Depot
Our Challenge: Demonstrate the impact the client has in the community while putting a face to the law practice for prospective new clients
The Solution: Illustrated the situations in which the client is approached outside of office hours by grateful past clients. Strategic Super Bowl and network placement increased market share and significant increases in social media followers.
Our Challenge: Attract potential buyers to a buy-here, pay-here automotive dealer
The Solution: Highlighted the frustration felt when credit issues get in the way of your next automobile purchase with very attention-getting imagery contrasted against a much more pleasant alternative
Our Challenge: Stand out in a crowded field of legal professionals offering services for personal injuries and persuade those with injuries to seek legal aid
The Solution: Utilized a client testimonial alongside visuals of an injured mother and her daughter going through their morning routine to demystify the process and demonstrate a real-life scenario in which legal aid assisted someone who was injured
Our Challenge: Create awareness among professionals and hobbyists of the products and educational opportunities available through the client's shop
The Solution: Created a spot that spoke directly to the potential customer while showcasing a variety of projects in various stages of completion
Our Challenge: Create branding for a buy-here, pay-here auto dealership that would keep the brand top of mind
The Solution: Created a series of television commercials with rapid transitions and tongue-in-cheek humor to keep both eyes and ears engaged
Radio: the theater of the mind. As a tried-and-true method of local advertising, we take radio to the next level. Through incorporating your brand and focusing your advertising message, we bring effective, exciting messages to an often dated medium. Don't take my word for it. Take your time; listen to our commercials below. Discover how our creative team can generate original radio commercials, and start imagining your new ads featured alongside them soon.
Many business owners believe print media is a dying breed, something their parents used that doesn’t hold value in today’s business advertising plan. The truth is it can be quite powerful when approached properly. Kelly & Co will adapt your advertising message to accurately target your customers with visually-engaging design and clever copy, ensuring a healthy ROI for your advertising dollar. We work hard to ensure the advertisements we create are unique, high-quality rivals to any national-level campaign at a cost any local business can afford. Call us today, and see how our creative team generates amazing print ads.
Our Challenge: To create a direct mail piece that targets their demographic, using a bright design that would appeal to the spring season while having offers for a call to action.
The Solution: Created an extra large postcard that targeted all markets using colors that grab consumers attention while at the same time giving them an offer to get them into the stores.
Our Challenge: Maintain brand consistency in correspondence as the client increased its number of stores (now serving Central Illinois from 12 locations)
The Solution: Defined the brand image and used that to create universal stationery and business cards that utilized those guidelines with appropriate location information for each store.
Our Challenge: Create a piece for consumers to showcase their recent purchase of pieces from a trend-setting brand
The Solution: Created a simple-but-durable paper bag for purchases as a cost-effective means to display the brand identities in an understated and elegant fashion.
Our Challenge: Create top-of-mind awareness for client who deals with personal injury claims in a crowded, competitive field of personal injury attorneys in Central Illinois
The Solution: Designed billboard using color, humor, and strategic market placement to increase awareness and retention among Central Illinois drivers
Our Challenge: Unify the brand's promotions throughout their markets with consistent fonts, colors, and designs to attract the client's target demographic.
The Solution: Created monthly newspaper inserts tailored to the client that had a different look from other newspaper inserts and told the story rather than just the price. The new, consistent look increased sales by 20%.
Our Challenge: Create an engaging and visually-appealing billboard that could quickly explain the client's event information
The Solution: Designed a piece around an image of two chefs throwing the proverbial gauntlet alongside a very condensed form of event information in large fonts with the goal of improving information retention among viewers passing the billboard
Our Challenge: Increase market share for a client who had recently expanded to several new markets
The Solution: Developed private sale fliers to mail to new mailing lists of potential customers, increasing the feeling of exclusivity and "VIP Treatment" through unique offers only available during the Private Sale. By designing them and distributing from one central location, we were able to ensure consistency with the client's branding and the appearance of other sales pieces produced by the client.
Our Challenge: Increase attendance for the client's 75th anniversary celebration
The Solution: Promoted the breakfast event with a humorous ad in the local newspaper featuring a Kubota tractor carrying a large stack of pancakes. Not only did the ad get attention, it also got co-op approval.
Our Challenge: Create awareness for a new location for a pre-owned vehicle dealership
The Solution: Utilizing large fonts and the state license plate design, developed a concept that was easy to remember and visually familiar for local residents.
Our Challenge: Redesign flier created by outside vendor to appeal to client's primary demographic
The Solution: Developed a newspaper insert with brighter colors, less copy, and large visual elements to grab young adults' attention and encourage them to flip through the insert.
Our Challenge: Promote new memberships for a fitness-oriented client during the busy holiday season
The Solution: Placed an indoor banner in a prominent location at a local mall using a mix of sports and holiday imagery alongside a special promotion for new members to drive traffic to the client location. The timing pre-empted the typical New Year's Resolution membership advertisements and put the client in front of a large crowd of holiday shoppers.
Our Challenge: Create a unique and memorable services menu to engage both potential customers and those in the waiting area at a local barbershop
The Solution: Used a combination of masculine graphics and over-the-top "epic" copy to create a humorous and engaging piece that would entertain those waiting their turn while reinforcing the brand message and improving memory retention of services.
Our Challenge: Showcase who the client was, is, and hopes to be in the future on the occasion of their 100th year in business
The Solution: A 16-page magazine exploring their history, recent projects, and brands available.
To see the full magazine, click here.
Logo Design & Branding
Logo Design & Branding
People don’t drink soda - they drink Coke or Pepsi. They define the goods and services they consume by the name or image presented to them from some of the greatest advertisers throughout the past century. The importance of a professional and recognizable logo cannot be understated, as it provides the single longest-lasting impression on your customer: the first one. Don’t lose customers before they even start a relationship with your business. Define yourself today and build your brand from the logo up.
Our Challenge: Inform potential donors of the not-for-profit's background, beneficiaries, and upcoming events
The Solution: Created a new logo and brand guidelines to unify collateral materials; developed a consistent campaign look for each annual event; and utilized Squarespace to build a site that prioritizes the organization's underlying mission statement and highlights upcoming news and events. When combined, the campaign for 2016 increased attendance (and corresponding donations) by 50%.
You NEED results, not just a pretty website! ROI is everything today! The storefront of today’s business culture isn’t found on a street or in a mall - it’s on computer monitors and phone screens. An exceptional Web site is the single most important tool in a business owner’s tool belt, and it is becoming increasingly critical for that Web site to be optimized for mobile devices. We work hard to ensure the Web sites we create are unique, high-quality rivals to any national-level site at a cost any local business can afford. Whether you want to stand out with a powerful, informative Web site or create a new revenue stream from online shoppers, Kelly & Co has the solution to your modern business needs. We can complete a simple site in 30 days. Contact us for a free quote email@example.com.
Our Challenge: Create a not-your-average website design for a pair of lawyers using engaging effects yet a simple & professional design.
Our Solution: We used a simple color scheme with a minimalist layout. Everything is on the homepage and details are on other pages. We added animations and affects to most of the imagery on the website to create an engaging and interactive site.
2015 American Advertising Award Winner
Our Challenge: Provide the client with a digital showroom that mirrored the luxury and elegance of their physical showroom
The Solution: Created a Web site that showcased client products with simple, intuitive design; limited copy; and extensive imagery
Our Challenge: Create a new and organized site with heavy content. Must be sufficient for equipment brands to feature them.
Our Solution: Take all content and organize it into a clear Sitemap. Make the site visually appealing yet full of information. Use plenty of equipment brand photos to help SEO and brand involvement.
Our Challenge: To expand a one-page, low copy site to a full website with brand information as well as create a more eye-catching site.
The Solution: Created extensive copy describing all aspects of business across multiple pages for Shelley Leasing. Found all new images depicting the usage for ice rather than just of the ice machines themselves for visual appeal. Incorporated the already-existing logo into a new color scheme.
Our Challenge: To create an online presence to home owners to be able to visualize their dream outdoor space.
The Solution: Utilized images from the projects themselves to provide a highly visual online appearance that complemented the unique and professional landscapes designs. Used a moving slideshow to draw attention.
Our Challenge: Put a new business on the online map with a simple and easy to navigate site that is highly mobile-focused and still visually interesting.
Our Solution: Make a site with a small amount of content with eye-catching elements like a 360 degree picture of the laundromat.
"Why I Am Me"-We created a website for an local author, Thomas Williamson, who needed a website to promote his Book 1 of his autobiography trilogy.
Our Challenge: Create a Web site for an international audience that was visually engaging and easy to navigate for a complex technical product
The Solution: Utilized a simplified navigation setup; video from our studio; and visual elements to break up the page to make technical copy easier to navigate and understand. In order to broaden the audience reached, a translated version was also created.
View the full site here. (English)
View the full site here. (Spanish)
Our Challenge: Create a unique Web site to attract diners to a local restaurant in a competitive genre - pizza
The Solution: Utilized images from the restaurant itself as well as a contemporary design to provide a unique online appearance that complemented the restaurant's trendy ambiance
Our Challenge: Create an online presence for a client's spin-off luxury furniture brand
The Solution: With the two client brands so closely tied together, we designed a complementary visual presence for the secondary brand that utilized lifestyle photos and galleries but gave the brand its own unique look and feel online. The separation of the two brands online will allow the client to better target online advertising and promotions within their markets.