macro-blue-pencil-photo-crumble-wallpaper-gradient.jpg
12573814_944003392315334_6658292450674000488_n.jpg
macro-blue-pencil-photo-crumble-wallpaper-gradient.jpg

Our Process


SCROLL DOWN

Our Process



From discussing your original concepts to distributing your message to consumers, Kelly & Co Advertising Agency is here for you. Our team has experience with everything from developing branding and marketing strategies through distributing ads to media partners and evaluating results. Whatever your marketing and advertising needs, we've got you covered from concept to consumer.


PLANNING

Advertising and Marketing planning

The first step in any process is to make sure you have developed a plan with which you can succeed. At KCo, we work with clients to ensure those plans meet client needs and expectations as well as our own standards for excellence.

  • Concept - Whether it's a new company, a new product or just a new series of ads, our team will carefully consider your target audience, product features, benefits, and intended distribution channels to develop thoughtful solutions to market your message.

  • Strategy - With your target audience and market in mind, we work with you to develop a media strategy that combines solutions that make sense. We will find a winning combination of advertising avenues to ensure you're getting the best results for your budget.

  • Branding - Need a new company logo? Have a new product that needs market testing? We work with you to establish brand standards and develop guidelines for keeping your message clear and consistent throughout the community.


PRODUCTION

advertising and marketing production

Cliche though it may be, we believe that you have to "plan your work, and work your plan." When it comes to production, we use the data we gathered from clients and market research to ensure that our creative production will engage our clients' target demographics.

  • Creative - From taglines to advertorials, our team will ensure your copy is clear, concise, engaging, and memorable.

  • Design - Copy is great, but it's only as good as the design that draws an audience's attention. Our Design Director works hand-in-hand with our Marketing Manager (not literally - they're not much for holding hands) to design pieces that work in harmony with the copy.


DISTRIBUTION

advertising and marketing distribution

Every good ad needs its audience. When our projects are approved, we leverage relationships we have with our colleagues in the media, at printing presses, and online to ensure that our clients' messages are in front of the right people at the right times to get results.

  • Media Buying - Advertising with multiple media channels can get a bit overwhelming. You're juggling invoices, hoping for good rates, and trying to sift through "special offers" each and every week. At Kelly & Co, we consolidate invoices, negotiate with the combined buying power of all our clients, and know which special offers are genuinely above and beyond. We only buy schedules that deliver for your business. With Kelly & Co, you get fewer phone calls, better prices, and a single invoice each month, freeing you up to focus on growing your business.

  • Printing - Likewise, when you need new signage, stationery, menus, business cards, or brochures, the faster you can get them, the better. We know which printers in the area can reliably produce quality results on your timeline, and we have developed relationships to ensure that your project gets the attention and care it deserves.
  • Digital Distribution - The Web ... it's a huge playing field growing increasingly complex with each new site launched. Our Google- and Bing-Certified team can ensure your Web site is optimized for search engines (SEO), push your message through Google Ads for increased visibility (SEM), and maintain your social media presence with regular fresh content. Our experience with a variety of Content Management Systems gives us the ability to develop and maintain Web sites as well. For more information on our Digital Services packages, please email alex@kcoad.com directly.
12573814_944003392315334_6658292450674000488_n.jpg

What We Can Do for You


Our Services

What We Can Do for You


Our Services


Kelly & Co Advertising Agency is a full-service advertising agency providing services ranging from SEO and SEM to TV and radio production. Services we offer include:

  • Print Media/Direct Mail
  • SEO/SEM
  • Social Media
  • Television
  • Video Marketing
  • Web Site Design
  • Logo Design
  • Branding
  • Broadcast/Streaming Radio
  • Co-Op Advertising
  • Creative Design
  • E-mail Marketing
  • Consultation
  • Outdoor Media

agency consultation

What is agency consultation?
Consultation is a way to have us as marketing consultant available to you as if they were in-house, helping you achieve ultimate efficiency, results, and performance. Clients who choose to participate in a consultant, generally treat their marketing budget as an investment vs. an expense. 

Consulting and retainers

Could a consultant be better for your business' needs?
A consultant would be beneficial to you if you don't necessarily have a specific project in mind, but would need someone there for assorted marketing needs. Consultants are great for being a "as needed" service. They generally have a longer timeline than just a single project, which helps build a knowledgeable relationship between client and agency.  This will also ensure your business becomes prioritized for being a consistent client. If this is something you would like, contact us for more information at kelly@kcoad.com.

<