Facebook allows businesses to not only boost a post, but to run campaigns across Facebook, which can do wonders for attracting a target audience. Campaigns allow you to reach people where they are at that moment. Facebook campaigns will give you more information than any other traditional media. The cost per thousand is very inexpensive compare to other marketing and has more of an immediate return on investment.
It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results. Now, with digital marketing and digital advertising you can track and tweak your ads for better performance as often as you need to. Unlike old-fashioned advertising, what I love about the digital world is it's real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that commercial all over again if it’s not driving results, or you don’t need to re-create and republish a new print advertisement when you want to make a change. With digital advertising, you simply adjust the content as needed and you’re ready to go.
targeted landing pages
Targeted Landing Pages – what’s the point? Isn’t my home page good enough? In short, not usually. When you redirect people to your Web site from a digital ad or e-mail, they should see a message specific to the call-to-action that brought them there, so you can engage them right away with details related to the information they were seeking. You can also track how many people visited that landing page by making individual pages for each campaign.