Facebook allows businesses to not only boost a post, but to run campaigns across Facebook, which can do wonders for attracting a target audience. Campaigns allow you to reach people where they are at that moment. Facebook campaigns will give you more information than any other traditional media. The cost per thousand is very inexpensive compare to other marketing and has more of an immediate return on investment.
One thing every business owner learns quickly is that keeping customers is much less expensive than acquiring new ones, but how do you keep people coming back? When looking for areas to improve and grow, e-mail surveys can be a powerful tool to identify a business' strengths and weaknesses.
Don't forget, though, that if someone gives you their time to provide feedback, give them something to say thanks!
targeted landing pages
Targeted Landing Pages – what’s the point? Isn’t my home page good enough? In short, not usually. When you redirect people to your Web site from a digital ad or e-mail, they should see a message specific to the call-to-action that brought them there, so you can engage them right away with details related to the information they were seeking. You can also track how many people visited that landing page by making individual pages for each campaign.