DIGITAL IS

THE NEW PRINT.

Since the advent of internet and social media, consumer buying habits have evolved and companies are learning how to exploit online resources to zero in on purchase-minded browsers. 

Soooooo...what do I do?

63 Million

The Google Search Engine averages about

queries per second

on any given day.

High-quality content and link building are the two most important signals used by Google to rank your website for search.
 
Andrey Lipattsev, Search Quality Senior Strategist at Google

41%

In 2019, the average company will spend

of their ad budget

on their digital presence.

doubled

 Google 'near me' searches have nearly

in the past year.

Step one: Find an agency that listens and addresses your needs.  (spoiler: That's us.)

KCo Agency is your digital marketing service expert. 

Audiences that are exposed to Display Advertising have a 30% higher chance of searching for the advertised brand and 1 out of every 3 viewers will visit the brand’s website.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Targeted Display

We offer display services to extend your reach beyond your own site and placement on dozens of ad exchanges – including and well beyond Google – to increase exposure and ROI. Partnering with KCo for Targeted Display Advertising allows your business to gain greater exposure online while gathering and maintaining your customers needs. Targeted Display Advertising is actually a collection of direct digital marketing services, including programmatic buying, behavioral retargeting, and contextual advertising.

  • Contextual Targeting

  • Behavioral Targeting

  • Demographic Targeting

  • Remarketing

  • Keyword Retargeting

  • Geographic Targeting

  • IP Targeting

IP-Targeting

IP Targeting-GEO Targeting, but better! This is a way to geo target from cell phones into someone's physical address to gather more data. With IP Targeting, all of these data sets can be easily and effectively used to deliver ads directly to consumers. 

Geo-Targeting

 

 

 

 

 

 

 

 

 

 

 

Geo-Targeting uses GPS or RFID signals to hone in on your target customers within a certain boundary. It is a location-based service that enables the seller to deliver ads straight to the consumer who fits into their target market, and is in the selected area. This is a dream come true for marketers and sellers alike because now, instead of trying to get a consumer to come to you, you can focus on consumers who are already around you and match your market. Geo-Targeting will converge consumer criteria, such as demographics, interests, online behaviors, as well as location. This service can be equipped for mobile, tablet, computer, or even gaming devices with internet access.

Geo-Targeting is perfect for those who know their audience and can utilize an area where their audience is, whether it’s near your storefront, or at an event within your industry. You can even set up these geos near your competitors’ stores and draw consumers to your business with better deals or products/services.

Advanced Geo-Targeting is the most efficient way to ensure that your specific audience is delivered a targeted message at the appropriate time.

SEO
In our digital age, search engine visibility is key for your clients to be found on the Web. As such, an optimized Web site gives a business an edge online over its competitors in the same space. If your clients are not showing up on the first page of Google’s results, they’re probably losing money to the competition. We will increase your search rankings with customized SEO tasks that make the biggest impact on your rankings, traffic your ROI. To remain competitive in the digital space, we can guide you through the complex world of SEO.

With Search Engine Optimization (SEO), we implement a series of Web site improvements to increase search engine visibility and optimize their Web site based on actual searches people may be doing to find your clients and their products or services. Users want to find information quickly and with ease. It is important to make your website relevant to what users are searching for on Google so the users can be directed to your site and it will appeal to their needs. 

WHY DIGITAL?

Increase Customers

People are wary about making purchases online, but when they see that their friends also like a Brand or Company, they are more likely to trust it. Using digital platforms allows for pinpoint-accurate audience targeting to get the right people to see your ads. Promotions or giveaways can be used to attract even more customers.

 

Brand Development

Social Media platforms allow businesses to interact directly with customers like never before. Questions can be answered almost immediately which allows for quicker purchases and increased brand loyalty. Social Media advertising is not just about sales, it's about building a community of people who like and trust your brand. Satisfied consumers share with their friends, increasing conversion rates.

 

Better Search Engine Ranking

While we know that paying for Google ads boost your discoverability online, social media use boosts it even more. This helps with search engine ranking, making it even easier to find your business. Combining social media and Google advertising is a sure-fire way to increase click-through and ultimately convert browsers into  customers.

 

Real-Time Data

Digital advertising allows brands to view campaign analytics in real time. This is useful when testing different ads to see what works best for your brand and audience by giving a company insight into who is seeing your ads and who is actually interacting with them. Ultimately, this saves the company money and stretches the dollar of advertising even further.

Takeaways:

  • Marketers are spending more on SEO, which means more competition.

  • Providing value to your persona is still the best approach to ranking in search engines

  • Mobile is increasingly becoming a larger factor in ranking -- especially when it comes to local marketing.

 

We offer Targeted Display & Video services to extend your reach beyond your own site and allow you to offer targeting and placement on dozens of ad exchanges – including and well beyond Google – to increase exposure and ROI.  Partnering with KCo for digital advertising provides you with tools to target and grow your customers. Our award winning digital services require no middle man, which saves you money and delivers better results. 

Click below to view some of our most recent digital creative:

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