Updated: Feb 25, 2019
IP-specific digital advertising with geo-targeting
What we're really talking about with IP-specific advertising is geo-targeting: the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her current location, such as country, region or state, city, or metro code or zip code; organization; IP address; internet service provider (ISP) or other criteria. Capture a customer with their phone and physical address.
You can use geo-targeting to increase engagement and conversion rates of new marketing campaigns. Geo-targeting allows for measurement and personalization at a more complex level than possible with traditional media.
Offer incentives (sales, discounts, promotions) to visitors in a specific geographic area. Target messaging to visitors based on proximity to a store, physical office location or even competitor's location. Target your audience at the point in time.